The hotel sector is increasingly present on social media . And it is no wonder, as users love to share travel-related content . Create envy with photos of their latest vacation.
But did you know that
Facebook is the leading network in travel marketing . That the most important hotel chains in our country have more than two million fans? Let’s see what the figures tell us.
Facebook, the social network of the hotel sector
The top 50 hotel chains in Spain (by number of rooms) have a total of 22 million followers. Across Facebook, Instagram and Twitter.
The presence of the hotel sector on social networks
According to a recent study by Social Media Marketing Cool Special Database in collaboration with Hosteltur . These are the figures for the presence of the Spanish hotel sector on Facebook and other social networks:
Between January and July 2018, these same
Brands have posted 218,879 times and obtained almost 24 million interactions.
The top spots in terms of Facebook followers belong to Meliá Hotels International (3.5 million fans), Grupo Palladium (2.7 million). Barceló (more than 2 million).
The Spanish hotel chains with the most followers on social media
The most influential Spanish chains on social media
In terms of the total number of interactions, the Palladium Group leads the ranking with 7.5 million, followed by Barceló (4 million) and Meliá (3.3 million).
In comparison. Twitter has a much less prominent place in the hotel sector, with the number of followers being more than ten times lower. The hotel chain with the most followers is the Palladium Group (295,000), the second is Barceló (213,048) and the third is Meliá (150,000).
Instagram has seen spectacular growth
Over the past year, including in the tourism sector. Meliá is at the top of the list of chains with the most popular posts in 2017, with a post that garnered almost 18,000 likes. Palladium is again in second and fourth place, with two photos that garnered almost 5,000 and more than 3,000 interactions, respectively.
Top posts on Instagram
Content, key for the hotel sector on social networks
Behind these success figures lies a good content strategy , which makes users interact with the brand and fuels its viral success.
If you’re a hotel brand looking
To find success on Facebook, here are Specific Database By Industry Database of the most popular travel content among social media users:
