Now that we know what the search engine is, let’s understand what SEO is. SEO is the process of optimizing our site to rank well in the search results. If we run an online store that sells custom water bottles, we’d want to make sure that our site shows up in the organic results of Google (or Bing) when someone searches for custom water bottles. SEO is a world of its own and there are tons of different components to getting SEO right, but we’ll leave that aside for this article.
Search Engine Optimization
Search engine marketing, commonly just referred to as is the process of paying to show up in the search results. There are lots of terms you might hear that all generally refer to this like paid search, PPC, Google Ads, or SEM. At a high level, netherlands telegram mobile numbers an advertiser can bid for whatever keyword(s) they want and create ads to show up when someone searches for that keyword. In our example of custom water bottles, we could bid for the keyword “custom water bottles” and create an ad to show up when someone searches for that term.
As you grow your
Understanding of Google Ads, you’ll see just how powerful it can be with all kinds of strings and levers you can test and pull to optimize your ads. Now that we have a basic understanding of what SEO and SEM are let’s dive into the cases for using each of these tools. They are not mutually exclusive at all but both require a fair amount of work and you may find that one works better for your business than another. Let’s start with the case for SEM.
Quick Results
The search engine can be a difficult place to break into as a newer business, and going the organic route can often take months, if not years. To break into the organic results often requires you to produce ten of thousands of words of relevant, high-quality content on your site for Google to recognize your page and domain highly. This can be a the images correctly and legally slow and arduous process. Showing up organically also requires you to build your domain authority with high-quality backlinks from other sites, which is also a challenging task.
Better Data
Another huge advantage of paid search relative to organic search is the quality of data that you receive with a paid search account. In recent years, Google has pared down the amount of data they will give users about organic search which makes it really aero leads difficult for businesses to make data-driven decisions. The best Google tools for organic search data are Google Search Console paired with Google Analytics, although it is still limited compared to Google Ads.
