The General Data Protection gambling data philippine Regulation (GDPR) is the set of rules that govern how individuals. And businesses can collect, use, store, and delete the personal data of users in the European Union (EU).
If you have subscribers based in the EU, you’re responsible for following these regulations even if you operate outside the EU. It may sound overwhelming at first, but the reality is that the GDPR is actually good for email marketing and actually helps improve your campaigns.
If you handle customer data beyond email marketing or use other third-party tools that collect data, you should definitely review the full set of regulations (only available in English and German) and speak with legal experts to ensure you understand the full scope of compliance.
Why GDPR is important in email marketing
Every time you collect an email address, this simple innovation makes it easy name, home address, phone number, or IP address, you are collecting someone’s personal data. If any of those people are located in the EU, you must comply with these rules.
The GDPR was developed to modernize current EU data protection laws with a greater focus on individuals’ rights and privacy. While some of the legislation is stricter and the penalties for non-compliance are more severe, the ultimate goal is to improve trust in the digital ecosystem.
To this end, EU users have several rights to help them take more control of their own data. These are the most important user rights that apply to email marketing:
How MailerLite Makes the Right to Delete Easier
When you use the Delete feature phone number list from b2b fax lead in MailerLite’s subscriber section, the information isn’t completely delete. The reason for this is simple. If that person resubscribes later. Their history remains, so you don’t have to rebuild their profile.
MailerLite has a feature called Forget that completely erases a person’s data from our system. This feature was create specifically for email compliance with the GDPR Right to Be Forgotten. Here’s how it works:
By choosing the Forget option , the subscriber’s data will be completely delete. This means everything will be permanently removed, including reports, clicks, profile data, etc., allowing you to comply with the GDPR. Given the importance of completely deleting a subscriber’s data, we’ve implemented an additional confirmation.