We encounter QR codes every day. They are found everywhere: on clothes, checks, receipts, advertising banners and websites. One of the fastest growing areas of QR code application is payment for purchases using it. For example, in 2023, payments via QR code became five times more popular than in 2022 and 53 times (!) compared to 2021 figures. At the same time, turnover increased fourfold, to a study by Tinkoff Business. From more recent data: in February 2024, 55% of Russians used QR codes to pay for purchases at least once a month, and 20% of people used them 10 or more times a month. At the same time, 14% of all transactions are made through online stores and marketplaces, and if you take the percentage of amounts, this is a quarter of all money transferred through QR code payment (24%).
According to the forecast, in the first half of 2024, QR codes will be used for payment 1.5 times more often. Seeing such popularity, the Bank of Russia intends to introduce a single QR code for payment of goods and services, and sellers should follow the trend by placing QR codes on their product pages for quick purchase.
What is a QR code How to generate
QR code is an abbreviation for Quick Response. Despite its compact size, this square contains a large amount of information about the item it is attached to. It can be used to send applications, as a business card, transmit geolocation, inform about promotions and special offers, and so on.
A WhatsApp number database usually includes phone numbers linked to active WhatsApp accounts. Businesses often use these databases for whatsapp number database marketing, outreach, or customer support. However, it’s important to remember that using these databases without people’s permission can break privacy laws like GDPR and TCPA, which can lead to legal issues. WhatsApp also has strict rules against spam and unwanted messages, so businesses need to follow these rules and get clear permission before sending any marketing messages.
Types of codes and their capabilities
There are two types of codes: Static – you can’t make changes to the information without changing the QR code itself. These include: Wi-Fi QR code – allows you to connect to Wi-Fi quickly without a password. QR code text – this code displays text from words, numbers and symbols, and you do not need to connect to the network to receive information (everything is in the code). Dynamic – you can edit, add and update information at any time. Here are the types of such codes: URL QR code – contains a link to go to the desired page. For example, a link to the event website.
According to the encoding method, the following QR codes are distinguished
Digital encoding – for numbers from 0-9, up to 7089 characters can be written. Alphanumeric encoding – for numbers 0-9, capital letters, symbols and spaces. Can store up to 4296 characters. Binary encoding is for characters from the ISO-8859-1 encoding and allows storing up to 2953 characters. Kanji – for Japanese characters of Shift JIS encoding. It stores only up to 1817 characters. Therefore, an additional kanji encoding is used – ECI. However, not all scanners can read it.
What do QR codes look like?
Classic QR code – consists of three search patterns: in the lower left, upper left and upper right corners. Semacode – similar to a regular QR code, but marketing sabrina carpenter how espresso without search patterns. Most often used to quickly determine the website address. Aztec – contains only one search pattern in the center. For example, it is used in logistics, manufacturing and pharmaceuticals. Maxi Code – the search pattern is in the middle, with hexagons around it. It can be seen on international mail packages.
How to generate a QR link to a page
In order to encrypt a link as a QR code, you need a special online service. And there are several ways (depending on the goals) to generate a code, explains Yana Evstigneeva, a marketer at the IT company .
Through a special service for generation
ou can make a “kuar” with a link to your page bbb org directly in Telegram or VKontakte. The principle is the same, so we will only look at Telegram as an example. Go to your account settings. There, check if you have a username (Username – this column should contain the name you chose, not the word None). Without it, “kuar” will not work. Once you have set your username, a QR code icon will appear in the upper left corner.
For convenience, many platforms add QR code generation functionality to their functionality. Let’s look at as an example . This is a platform for creating mini-sites, where the “QR” is generated automatically. If you want to make a business card with encrypted text, use a QR code generator, which can be easily found by search engines. This method of quick advertising is becoming increasingly popular. To make a QR code for a banking transaction, you need to use your bank’s application. I can’t speak for all banks, but Sber and Tinkoff definitely have similar functionality.
Other services
QRickit is a free QR code creation service. Perfect for everyday use for marketing and business purposes. ZebraQR — code generator is suitable for cafes, restaurants wishing to create a contactless menu. After scanning the code on mobile devices, the menu is displayed. The free plan offers enough functions for a small cafe. QR Code Generator is a tool for reading static codes with advanced options for adding color and logo. A free plan is available for any static codes, but there is a subscription for dynamic codes and management. Suitable for small businesses, marketing and advertising agencies.
This QR code contains the necessary data for a quick transfer (details, contact information, and a pre-written transfer amount). It is better to check with the operators of the bank you are using for more detailed information. To make a code for going to a website or file sharing service, you can also use a code generator. I recommend . There you can make links to both the business card text and websites, send SMS messages, etc. You can generate a QR code for your profile on a social network or messenger.
