Capturing your audience’s
Attention is a constant challenge and this is when earned media coverage becomes an invaluable resource.
Unlike paid content, earned media is based on authenticity and relevance , making it a powerful tool for building trust and visibility.
And you have surely seen many people recommending a service and/or product, without knowing why, but now you know that it wa does not depend on the company, but on the consumer of said company.
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What is earned media
Earned media refers to the media USB Directory coverage and exposure that a brand, company, product or individual obtains for free through the dissemination of:
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News.
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Mentions.
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Reviews.
In fact, it covers almost any form of content generated by third parties, such as journalists, bloggers, social media users and other media outlets.
Unlike paid media, which involves the purchase of advertising.
