Promotion technologies includeand other methods of attracting clients. If you use them correctly, you can increase coverage and improve. We will consider the most popular promotion technologies.
Technologies for promoting services
Here are the main tools that businesses use to promote their services. Of marketers spend most of their time on SEO and consider search engine optimization an effective promotion technology. SEO can help attract more targeted traffic, improve user experience, increase conversions and sales.
Buying phone number lists involves thinking buy phone number list about important rules like GDPR (in Europe) and TCPA (in the U.S.), which control how personal information is gathered and used. Sometimes, you can legally buy these lists from companies that sell data or marketing businesses, but it’s very important to follow data protection rules and get permission from people before using their numbers for marketing. Using these lists without permission can result in big fines.
Technical optimization: page loading speed, website adaptation for the mobile version, finding technical errors, setting up files that help search engines scan and index the website correctly. Internal optimization – analysis of keywords that users use to search for products and services, writing content, headings, selecting images, developing the structure of the site using internal links for navigation and improving page indexing. External optimization – attracting high-quality links from other sites to increase the site’s authority in search engines, mentioning the brand on news resources, in magazines, blogs, registering in local directories, for example, in Yandex.Directory, posting videos on YouTube, discussing on forums, in groups on social networks, etc.
Contextual advertising
One of the popular technologies for promoting a product. These are paid ads that are displayed to interested users in search engines or on websites. The ads will be seen by the target audience, and the business can receive more applications, thereby quickly recouping the advertising. You can use different types of contextual advertising:
A certain type of contextual advertising closes tasks at different stages of the sales funnel. A competent combination of formats will help to get a good result: see how it works in our case on It solves two problems — promotion and sales increase. To prevent the buyer from going to competitors, brandformans works with them at every stage of the sales funnel. For example, in . The right content warms up, informs and increases the audience’s loyalty to the brand. For example, using the right content placement tactics.
SMM promotion in social networks
helps to get clients from any social networks. The task how to differentiate yourself from the competition with a digital … of targeted advertising is to show ads to the most relevant audience, which will be interested in the offers and perform the target action (purchase, subscription, registration). Targeting works well for local businesses, online stores, cafes, beauty salons and infobusiness. The platform ranks in the TOP-10 popular social networks in the world. More than of advertisers choose Telegram to promote goods and services. If your business is not there yet, it is worth studying the issue. An example of how we will help you .
Content Marketing
Internet promotion technologies include quality content: videos, podcasts, interactive content, live broadcasts, webinars, and surveys. However, you shouldn’t mix everything at once of marketers choose quality over quantity of published content. Such content helps attract new customers and retain regular customers. Here’s how the right content marketing strategy brought our client.
However, you can’t just launch an ideal bbb org mailing that will bring real leads without analysis and strategy. Here we tell you how we with audience segmentation, a set of objections and options for working out each one, and also collected a pool of topics that are interesting for all of its representatives.
Modern technology of promotion via smartphone covers a wide audience billion installed mobile applications. Among them are popular: Wildberries, Telegram. Companies create their own applications for shopping in the online store, for example, VkusVill, Samokat.
Influencer Marketing
In 2024, the influencer market is worth. This means that promotion through bloggers stimulates sales. Employees-influencers who know the business well “from the inside” have become popular. As well as influencers-musicians, athletes and streamers. The format of interaction with the brand has become short videos, streams, online broadcasts.
“Influencers help attract more clients and establish trusting relationships with them. It is worth paying attention to micro-bloggers (people with a small but interested audience). Their content is more organically integrated into the general content and becomes more native. More influence will be gained by influencers who work not as influencers in the traditional sense, but as content creators for their audience, for whom media coverage is not the main goal, and the creation of interesting content is a priority.” Of companies use it . Companies show short videos, for example, on TikTok, entertaining and educational videos on other platforms to create a loyal audience and form their brand.
A short video that the user hears on the radio, in shopping malls and on other platforms. The advertising message evokes associations with the brand, helps to emotionally tune in and get involved. At the same time, it does not distract from important matters – it plays in the background. For example, audio clips of a car service, a residential complex, a car dealership, a hypermarket, furniture and jewelry stores.
Artificial Intelligence
According to companies that have implemented AI can increase productivity by 30%. AI automates work processes, improves customer experience, and promotes business growth and development. Google uses AI to analyze user queries, ranks their results to provide a relevant answer. In Google Assistant, AI deciphers the user’s language and carries out their commands. Microsoft uses AI for Office 365, users create and edit documents using auto-suggestions and corrections.
Virtual and augmented reality
Virtual reality (VR) is used in online stores to try on clothes, visit a showroom without leaving home. Architects can use AR to replace 3D models of buildings or residential complexes on the site of their construction. Buyers will be able to view virtual tours of real estate objects, even if they are still under construction.
AR is used for project presentations and planning in any field. Clients can see what their house will look like on the site, etc.
