When a given user does not consent to tracking, this will affect the personalization and reporting in the Facook advertising system. This applies to both mobile apps and wsites. Due to the changes, Facook will start processing conversion events from IOS devices itself. It will do this using the tool aggregat event measurement . Thanks to it, advertisers will be able to continue to run their campaigns effectively, while ensuring user privacy. iOS – what should advertisers pay attention to? And now the most important thing what should you pay attention to so that your campaigns run smoothly.
Campaign does the context of where
First of all, to avoid ad disruption, you will ne to verify your domain . You can verify it only from a company account and with administrator Peru Mobile Number List privileges . In the event manager, configure up to conversion events for which you want to optimize your ads. Events will have a fi priority. For eample, if you have an online store, then the event with the highest priority should be purchase. You will be able to modify the hierarchy of events, but remember that this will mean ad pause for about hours. Pay attention to Facook’s attribution.
The campaign is to be placed influence
With changes made by Apple, you’ll now set the banding range at the ad set level instead of at the ad account level. Facook has also chang the attribution time frame. The -day, impressions and clicks, and the – days, impressions, will no longer apply. This will not translate into ad serving. However, if you’ve been looking at Facook’s default -day USB Directory attribution so far, your activity reports may show lower scores. Now the default is a timeframe bas on days from ad click. Pay attention to the size of your Custom Audiences. If the number of iPhone users who do not consent to monitoring continues to grow, your groups may decrease.
