Marketers have been successfully using the power of storytelling for years to build brands, create an ever-growing audience and therefore potential customers and improve conversion rates. What do stories have to do with sales? It turns out that a lot. According to research conduct at Stanford University, people remember specific stories as much as times better than facts and figures alone, and thanks to this, they will be able to associate the brand more easily youtubewatch?vvsGrFYD Nfs How does storytelling work? Stories are much more than just another form of entertainment.
Personal Emotional And Experiential
From ancient cave drawings to fairy tales, novels, movies and podcasts, storytelling has always been the most powerful communication tool. Storytelling Belize Mobile Number List is not just about stories about products. It is about building a broader contet that will allow the customer to believe that the present product is necessary for him, because it brings add value to his life. It will also help to identify with the company’s vision and its values or convince to specific behavior call to action. People are biologically prepar for storytelling – when they hear an engaging story, oytocin associat with pleasure is releas, which evokes a feeling of empathy.
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So what is a good narrative and how do you create it? Comprehensive Content Marketing campaigns Check out our >> OFFER << Specify who you are writing for The main audience of your story is the customer, not you. Therefore, before you USB Directory start working on content, you must first know who he is know his interests and nes. Determine the person to whom you will direct your message. Take care of authenticity When there is enough detail and real emotion in a story, the viewer can easily identify with the story and find references to it in their own lives.