On a similar note to graphics, people can’t digest thousands of words of content that easily and people searching on Google aren’t usually looking for a novel. Adding summaries to my articles at the top of the page provides a lot of value to the users because they can quickly take the highlights search engine site speed for digital marketing of the article in bullet points and it makes reading the rest of the article easier.
Formatting
Another way to improve the scannability of your content is to format appropriately. Imagine reading a 2,000-word block of text – you probably wouldn’t even start. If the article was formatted with good headings, bullet points, lists, etc. you’d have a much easier malta telegram mobile numbers reading and digesting of the content. Keep in mind some sort of skeleton format in your head for how you can make it digestible for the reader. This also makes it easier for Google to understand and potentially put into a snippet.
Headlines
Fortunately, or unfortunately, there is so much free and good content out there on the internet that it can be very tough to stand out. While I have never been a fan of clickbait (not good for the users), it is absolutely critical to have good headlines on your articles. If you are searching for tricks are Search Engine site speed for Digital marketing you more likely to click on “Best Excel Tricks” or “5 Excel Tricks That Helped Me Keep My Job?” Your headline should be equally as good as the content within, and vice versa. People aren’t going to click on the next “Best XYZ” headline because there are a thousand of those. Be original and get creative.
Metadata
This is where metadata comes into play. One of the key ways to optimize our content for the engines is metadata. Metadata includes the meta title, meta description, turn quality blog post and meta keywords (ignore this for now) set up for the page. The title of the page when a user lands on the page is different from the meta title that appears to Google.
Interlinking
A strong network of interlinks is another way to make your content better for the search engines (and the users). Interlinking strategy includes both links to aero leads that page/article and links to other relevant pages and articles. Say we are writing that Excel tricks article, within each trick I may want to link to a more detailed page or video explaining how to use that trick.
