To cultivate potential customers, you need to create a matrix that combines the cultivation content on the X-axis,. The user type on the Y-axis, and the user purchase path on the Z-axis. Providing incremental content to potential customers . Can increase sales opportunities by more than . Cultivating customers with content is essentially answering the following three questions:
To cultivate potential customer
With content and truly promote sales . Strawberry needs to provide the right content at the right time for different user types, Pull potential customers cameroon telegram mobile numbers into the purchase journey and make a purchase . On the one hand . Attract potential customers through the content provid. On the other hand,. Lead potential customers to the next stage of the sales funnel through content . Accelerate sales and ultimately purchase.
For more knowledge
About content marketing, please refer to “2017 B2B Industry Content Marketing . White Paper How to Complete Content Planning?”. To cultivate customers with content and tap high-value customers You can start from two points: one is the content itself and the other is content dissemination This article mainly analyzes the content itself . And content dissemination will be analyz in the next article.
Cultivate customers
You need to create a matrix with the X-axis as the cultivation content,. The Y-axis as the user type, and the Z-axis as the user purchase path. X-axis: Determine the cultivation content . The determin cultivation content can be start from blogging for lead generation Content theme . The content theme should be rich and diverse . And the search volume can be use to produce content.
Content type
. Input for the next purchase journey . Theme From the customer’s demand for content. The top four are aero leads understanding the company’s business model . Becoming an industry expert or thought leader, . Providing valuable advice, education or tools, and understanding the products and services of the buyer’s company.