If the business is related to the sale of non-original branded goods. You should be extremely careful with Google advertising. After all, advertising of such products can not only harm the business. But also lead to the blocking of the account.Let’s consider what non-genuine products are. Why promoting them through Google is risky. And how you can reduce the risks if you still need to work with such products.
What is a non-original brand product
An aftermarket product is a product that is created to imitate or copy a well-known brand. But does not have official permission to use the trademark. These can be fake versions of clothes, accessories, gadgets or cosmetics that look similar to the originals, but differ in quality.
A certain type of data base by industry is much specific database by industry more effective in marketing. Because it targets only the interested parties. It is more effective to target contacts by the industry they belong to since this makes the messages provided to be more relevant. Be very selective with the data gathering following legal requirements and update. The data to enhance the results of the campaign as well as foster enduring customer relations.
materials and functionality.Photo, Why you can’t promote a non-original brand product on GoogleFor example, cases that look like original iPhones. But are not made by Apple, but by third-party manufacturers from China. They may have a similar design. But their quality and price will be significantly inferior to the original.
Why you can not advertise non-original goods on Google
Google has a clearly defined policy on advertising counterfeit goods . According to their rules, advertising of non-genuine products is prohibited. And violation of this policy may result in the following consequences. Ad account suspension: If Google detects that an ad is promoting fake products. The ad account may be suspended without warning. This means that access to all campaigns will be lost, and even if the decision is made. To switch to another advertising platform, the reputation score will suffer.
Legal consequences. Big brands actively protect their trademarks. If they discover that the store is selling counterfeit goods, they can be the subject of lawsuits. Which will lead to financial costs and possibly criminal liability.Google moderates and blocks,. Fake ads because it protects intellectual property rights. Google adheres to international standards for the protection of intellectual property rights. So any attempt to promote counterfeits goes against these obligations.In addition. The company advocates for the protection of users. Fake ads undermine trust in the platform and negatively impact user experience.
Selling counterfeit goods can also seriously affect the store’s reputation. For example, consumers who accidentally purchase a counterfeit are more likely to be dissatisfied with their purchase. This can lead to negative reviews. Which will affect the reputation and scare away future customers.Fakes are usually made of cheaper materials and do not meet . The quality standards of the original. This can lead to frequent returns,. Complaints and refunds, further damaging the store’s reputation.
How to minimize risks when selling non-original goods
If you still decide to work with non-original goods, which we do not recommend, it is important to consider certain aspects to minimize risks.Avoid direct use of the brand name or its logo in promotional materials. Instead, you can describe the product in general terms, for example, “case for iPhone 15” instead of “similar, copy of Apple case”.”If it is a case and its manufacturer is not Apple, you can indicate in the title that the case is for iPhone 15, but in the brand attribute you can indicate (you can make up a symbolic) brand.However, you should be careful with the categories of clothing and technology – Google is more picky here. For example, if these are sneakers that are similar or similar to Nike, instead of “nike sneakers” indicate “men’s sneakers” without mentioning the brand or copies, analogs,” comments Natalya Zhikhareva, PPC Team Lead at the Inweb agency.
Focus on the technical characteristics or functionality of the product. To tell what the product can give the buyer. Without indicating that it is a copy of a well-known brand.Use social networks (closed accounts). Warketplaces or other advertising platforms. Where the requirements for advertising non-original goods may not be as strict as Google’s.Before launching a full-fledged campaign, run a test version to assess the risks and determine the most effective promotion approach.Meta social networks (Facebook, Instagram) also block copy ads. Therefore, it is necessary to consider alternative methods, such as advertising on closed profiles, etc.Advertising non-genuine branded products on Google can lead to serious consequences, both for the business and for the reputation of the advertising account. However, if there is no other choice and you need to work with such goods, you should follow certain strategies to minimize the risks.
Constant analysis and optimization of advertising campaigns
In the context of Performance lebanon phone number buy list Max campaigns. First find out which campaign or asset is spamming. This can be done using manual. Tags (if the CRM system supports them) or by comparing conversion times in Google Analytics. Conduct an analysis of placements and exclude those that are really irrelevant.
Analyze the queries for which your ad. Is being displayed — exclude irrelevant ones.If your campaigns have audience signals added. Replace the signal that is driving the highest share of spam.Install the Performance Max campaign analysis script. This type of campaign plays on different platforms (search, video, shopping, display network) – the script can provide information. About which platform is getting the most conversions.Analyze ads. Is it clear what services you provide? Are the titles and descriptions relevant to the banner and content on the site? Are the images and text on the banner clear?Install Microsoft Clarity. It allows you to view records of a session with spam, and in some cases helps. To analyze from which site the user switched.
An example of a case where we encountered spam leads: the field of water filters
Invalid phone numbers in filled-in sad life box forms, spam calls,contacting messengers not related to business (acquaintances, or interested in other products that the client does not offer). There were also targeted visits and sales from them, but we could not leave. The campaigns in this form. Because spam was about 40-50%. W hich means that the campaigns will be optimized for spam conversions as well.After analyzing the spam applications. We saw that those that came from paid advertising came from Perfomance Max campaigns. First we tried to completely restart the campaigns. It helped, but literally for several days, then the spam appeared again.Then we found that among the existing Perfomance Max campaigns, most of the spam was coming from the campaign to competitors’ sites. We hypothesized that competitors might be doing it themselves — and then tried to change the campaign target to new users only. This helped us get rid of spam leads for about a week.In parallel. We cleaned sites and search queries in Perfomance Max campaigns first daily. And then once every 3 days. In the end.
