Sabrina Carpenter, once known mostly as a Disney actress, in 2024 became one of the brightest celebrities in pop music. Her songs Espresso and Taste became real soundtracks this summer Thanks to a successful marketing strategy and the use of social networks, especially TikTok.In this article, we will consider how Sabrina managed to achieve such success. And why her career is developing rapidly right now.
Who is Sabrina Carpenter and when did she start her career
Sabrina Carpenter was born on May 11, 1999 in Quakertown, Pennsylvania. And since childhood she dreamed of becoming a singer. She began her career as an actress, playing one of the main roles in the popular Disney Channel series Girl Meets World.She debuted as a singer back in 2014 with the release of the single Can’t Blame a Girl for Trying, but Sabrina’s real musical breakthrough has only come in the past few years.Since the release of the album Emails I Can’t Send in 2022, Sabrina has rapidly gained popularity in the US and Europe. She has attracted the attention of listeners with her frankness in her lyrics, which often reflect her personal experiences and emotions.However, real recognition has come to her only now, and it is largely due to her ability to adapt to new trends and use them to promote her music.
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The track Espresso has amassed over 680 million streams on Spotify since its release in April 2024, while Taste has gained over 220 million streams in its first month. Both songs are consistently in the top ten of Spotify Global, and Sabrina is among the five most popular artists on the platform.Her new album Short n’ Sweet, released in August 2024 , was another confirmation of her star status.She and Travis Scott even caused a delay in the release of the Billboard chart , because the system cannot determine the first place – both artists’ albums are almost equally competing for the top spot. Luminate, the data provider, delayed the release of its results due to constant changes in sales figures.
Why Sabrina Carpenter became popular
Sabrina Carpenter’s popularity is no accident or luck. Rather, it is the result of a well-thought-out marketing strategy, which was worked on by both the singer herself and her team of PR . And marketers.Photo: Sabrina Carpenter Marketing . How Espresso and Taste became the soundtrack of summer 2024, thanks to TikTokSabrina in 2021Sabrina completely changed her image in 2022. This is related to both growing up and the need to follow trends. She used to be very similar to Taylor Swift – the image with the guitar, soulful songs, minimal makeup, etc. However, there was no clear positioning of the songs and the audience.
Photo: Sabrina Carpenter Marketing – How Espresso and Taste became the soundtrack of summer 2024, thanks to TikTokSabrina in 2022Later, her team found a suitable CA and created for her the image of a coquette, somewhat dangerous, but prudent and resourceful.This was reflected in her songs, style, demeanor and makeup, which also became iconic. As many bloggers on TikTok and Instagram began to replicate it.
Social networks as the main source of promotion
Sabrina uses the platforms Instagram, TikTok and X (formerly Twitter) to constantly interact with her fans. Her managers, team and she herself share news, respond to comments and publish content from the filming of music videos. Sabrina’s meetings for concerts, funny moments.Sabrina’s team has clearly defined their positioning and target audience – they promote light. Somewhat witty content that interests young people. And this content reaches those to whom it is addressed. Constant interaction helps her maintain interest in her work and attract new fans.
Viral content and promotion on TikTok
One of the most successful tools for promoting malaysia phone number buy list her songs was TikTok. Espresso’s song went viral thanks to its catchy chorus. Which made it perfect for short videos. The phrase: “That’s that me espresso” quickly became popular on social networks, and TikTok users created more than 260 thousand videos for this track.Later, after the success of Espresso. The track Taste was released, which also quickly became a hit. For the release of the music video for this track, Sabrina collaborated with Jenna Ortega (Wednesday from the Netflix series) – this further increased recognition.The clip itself was based on the old movie Death Becomes Her. Which supported the trend of nostalgic marketing.
In addition, Sabrina’s team developed a landing page. Where fans could complete several tasks on TikTok. And receive a filter from Sabrina or an exclusive frame for their profile.With such a comprehensive approach, Sabrina gained thousands of followers, TikTok mentions and a viral song.
Partnerships and collaborations
An important role in the promotion usa ceo of her music was played by collaborations with famous brands and participation in large-scale projects. In particular, Sabrina opened concerts for Taylor Swift as part of her Eras Tour, which allowed her to attract a new audience and demonstrate her talents to a large number of listeners.In addition. She collaborated with brands such as Blank Street Coffee. And Van Leeuwen Ice Cream. Which further increased her visibility outside of the music industry.Sabrina performed at Coachella 2024 as one of the headliners – it was this performance that gave the impetus to the “Sabrina style”, since after it, videos of the singer. Reviews of her dance, style, etc. began to appear en masse on TikTok.
