At a time when everything happens on the internet, differentiating yourself from the competition remains essential and often becomes the battle horse of companies. Services and products are immediately accessible and anyone can access them without any help. Faced with an exponential offer, how can you differentiate yourself from the competition with a digital strategy?
First of all, it is important to clearly identify what a digital strategy is. It is all the actions that you will implement on the net to be able to increase your notoriety, develop your sales, attract your target and retain them or simply create your community. But since everyone is implementing or is supposed to implement a digital strategy, what will allow you to stand out from the crowd?
Content: a pillar of digital strategy
Editorial content is undoubtedly one of the pillars of your digital strategy. It is made up of blog articles, website pages , product sheets and is also found on social networks. But be careful, it would be a big mistake to think that we write like this, on any subject and for anyone. Content is not only descriptive or informative, it must also make the consumer interact. In fact, writing content must meet certain rules:
- Who is it for? What is the target?
- What is he going to talk about?
- What channel will it be published on?
When it comes to content, differentiating yourself from the competition with a digital strategy will inevitably involve defining an editorial charter and an editorial line.
Boost your digital strategy with SEO
In a digital strategy, it is impossible to talk about content without talking about SEO. ” ” or optimization for search engines goes hand in hand with content production. This is what gives it all its effectiveness and allows it to be well referenced in search engines. This has a real impact on differentiating yourself from the competition. Keyword research is the secret to getting ahead of a competitor or positioning yourself on a query on which it is not present.
Unlike or SEM, natural referencing or SEO only intervenes thanks to a relevant selection of keywords that we will insert into content. It is therefore essential to identify those that work, those that are most searched for by Internet users and those that are used by your competitors.
Your digital strategy must therefore imperatively take into account an SEO strategy to make a difference.
Including social networks in your digital strategy
If ten years ago very few companies developed their presence on social networks, nowadays it is a must. Why should you integrate social networks into your digital strategy to differentiate yourself from the competition? Because social networks allow you to create engagement and impose your brand image.
Once again, it is not about being present everywhere and anywhere.
The choice of social network depends essentially on your target. Is your target mainly professionals? LinkedIn is a must for B2B. Are you looking to have your know-how recognized? Think about social networks like Instagram, Pinterest which will allow you to exhibit your products and showcase them.
You can also use YouTube by creating a channel to broadcast videos that can highlight your know-how.
Don’t forget to include in your digital strategy a publication plan with the topics to publish, as well as the publication rate. Indeed, on social networks it is essential to publish regularly.
Advertising display
The last important marketing lever in a digital strategy to differentiate yourself from the competition: display advertising. This can be very useful for reaching a specific target (an audience) and also allows you to create a much more precise advertising message.
Google, for its part, offers,two types of display advertising: display and search. The first consists of creating and displaying advertising banners and the second in sponsored messages on SEO pages.
If Google used to win the majority of advertising campaigns. It is now possible to also carry them out on social networks, such as with which allows you to run a campaign on Facebook, but also on Instagram.
Twitter Ads or even LinkedIn. Social media advertising channels have the advantage of being able to be defined according to the communities that already interact with you.
When you think about your future marketing actions
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Nowadays, digital communication is an integral part of a company’s life. However, this is not necessarily enough, because competition remains tough and everyone wants to get the lion’s share. It therefore becomes necessary and essential to find ways to differentiate yourself from your competitors. New channels or new tools, here are 6 methods to differentiate yourself from your competitors thanks to your digital communication .
The use of ephemeral content
While Facebook has long established itself among it is clear that Instagram and its “stories” have quickly gained market share over its competitors. The ephemeral content format has attracted many Internet users and has immediately experienced dazzling success. This marketing practice perfectly met several quests: urgency, novelty and the feeling of exclusivity.
Now, Instagram Stories, Facebook Stories, WhatsApp or even the “Reels” of the YouTube channel are an integral part of marketing strategies. With increasing emphasis, it is becoming necessary to produce more and more ephemeral content. What works best to differentiate yourself from the competition is to tell a story and what’s more by telling it in the form of a soap opera.
The chatbot: the new customer advisor
Present at any time and providing an immediate response to customers , is one of these new methods to differentiate yourself from your competitors with your digital communication . While it perfectly fulfills the role of the sales advisor, its configuration remains meticulous. Indeed, it is imperative that it integrates all possible scenarios, corresponds to the target and respects your editorial line.
Using a chatbot involves working on the language so that it is as natural as possible and so that it meets the main objective: to inform the visitor.
Including influencers in your digital communication
We have always known that word of mouth works best in terms of advertising. Influencers are the modern version of word of mouth. Knowing how to find the right influencers is one of the best ways to differentiate yourself from your competitors with your hong kong updated phone number
digital communication . It is, in fact, possible to find influential people on social networks with whom you will be able to set up partnerships. Influencer marketing is now an integral part of marketing and communication strategies.
What is interesting with influencers is that you can reach their communities which are often very large. Followers often have blind trust in influencers who therefore give you the best advertising.
Branding: Your Most Valuable Asset
Branding, or in other words brand positioning , is your most precious asset. Unique because it is specific to your company, it allows you to convey your authenticity, your singularity or your values.
It is therefore essential to take care of the elements that will convey your brand image. This is the case for logos, flyers and content used for your website. Setting up a graphic charter is the best guarantee of respecting your branding.
Create the Wow effect to make a difference
Nowadays, everyone is positioning themselves in the same niches by offering the same kind of products. It is therefore necessary to differentiate yourself from aero leads competitors with digital communication that creates the “Wow” effect. To meet the expectations used in the customer experience, it is necessary to take risks. Integrate original and bold ideas into your digital communication to surprise your prospects . In fact, visitors will come back to see what else and what is atypical you have to offer.
Using Mobile Marketing
If in the past, access to the internet was mainly done on a computer, now everything happens on your smartphone. With their latest smartphone, consumption habits are changing, because everything happens on mobile. It is up to you to think mobile to stand out from your competitors in your digital communication . It is therefore possible to use targeting to send an to an individual based on their behavior on their smartphone. In addition, why not create a smartphone application that will allow your visitors to find and buy your products more easily?
Targeting prospects is one of the essential points of digital communication . Combined with taking into account the customer experience, it is possible to create your own methods to differentiate yourself from your competitors thanks to digital communication. One thing is certain, you should not hesitate to use new channels to make a difference.
