Google Ads offers two types of bidding strategies: manual and automatic. With manual bidding, we have 100% control over how much we are willing to pay for each click, whereas with Google Ads automatic bidding, we give Google the power to decide how much Therefore, it wants to pay for that bid. Today, we will focus on the latter. Is it interesting to apply them Therefore, to your business? When should you use them?
How automated bidding strategies work
Automated bidding strategies are designed to require Oman Mobile Number List as little intervention as possible from the advertiser. They automate the process of choosing the CPC for our campaigns based on the objective we have for each one. Therefore, they prevent the advertiser from having to continually review the expenses and their distribution. They learn over time and use the information they have about the performance of the bid for the following bids.
The goal of these strategies is to let Google’s algorithm take over the tasks related to bidding and ad impressions. The algorithm itself automatically adjusts your bids, based on the likelihood that the click on your ad will meet the objectives you have chosen for your campaign.
What types of automated bidding strategies exist in Google Ads?
Within automatic bidding, Google provides different types of bids depending on the objectives or goals you want to achieve. In this way, you can use different strategies to gain more visibility than your competition, achieve an increase in conversions, reach a predetermined ROAS or increase visits to your website, among others. Therefore, we will configure our bid according to the objective we set.
If the objective is
Increase visibility: Target impression share . With this strategy, the algorithm will try to place our ad at the top of the first page, at the absolute top of the page, or anywhere Algeria Phone Number List on the Google search results page. This strategy is recommended when we have high budgets and when there is very high competition.
Increase traffic: Maximize clicks . If you are looking to get the most visits to your website without going over your daily budget, this is your strategy. In this case, we don’t want to focus so much on getting conversions, but on getting clicks at a good price. If you want to apply this strategy, it is advisable to have a highly qualified landing page to get the user to convert. It must be good enough to convince them that they need that product or service.
Earn revenue: Maximize conversion value. Google is not trying to increase the number of conversions or clicks, but rather to increase the total value generated by conversions without going over budget. It will generate conversions for the products that provide us with the most revenue.
If you wish, you have the option of adding a Target ROAS to the campaign . This is the return on advertising investment that you have established, and its objective is to increase the income of your campaigns. It is ideal for Shopping campaigns with conversions of different value. We recommend applying it when you have had a considerable number of conversions, so that it is much easier for Google to predict and optimize to achieve the ROAS you want. ROAS.
