2013 is coming and once again it’s time for planning, plans, budgets… see some things to be careful about with your marketing plan.
Deolinda Franco Coimbra
Oct 30, 2012
Well, year after year, period after period, the time for planning, defining objectives, plans, budgets, etc. arrives once again. Next, we will look at some precautions to take with the marketing plan for the upcoming period. Today I will talk about the precautions to be taken with the Design of the Marketing Plan for Exporting SMEs.Marketing plan
Pay attention to the back-to-school period and marketing plans
It’s October and many exporting companies , especially large Austria Mobile Number List ones, have already started designing their marketing plans for next year a few months ago .
SME managers are aware of the need to develop marketing plans well in advance (especially for companies with planning cycles), bearing in mind that, after all, the marketing plan of an exporting SME is a global marketing plan. What are the requirements for a successful global marketing plan? In short:With regard to this last requirement, marketing function and discipline, the role of the Internet in the marketing of exporting SMEs must be adequately planned and its advantages in terms of costs (or investment) must be considered. A recent study points to the low visibility on the Internet of the 50 largest Portuguese companies. But marketing is always evolving.
The role of the Internet in marketing plans for the coming year
We always know that next year will be difficult for SMEs, but exporting Albania Phone Number List SMEs have the opportunity to defend themselves better than non-exporting SMEs, because some of the main European markets remain stable and there are even some countries outside Europe (emerging and other) that are expanding. Therefore, it is important that exporting SMEs draw up their marketing plans for next year taking into account that marketing is changing and that the role of the Internet in these plans must assume a preponderant place.
Any entrepreneur who wants to build a sustainable business today has to integrate the marketing and sales departments so that they work as one.
I remember that in the late 1960s and early 1970s, I worked in an advertising agency in Lisbon and did an internship in London at the associated agency. There I noticed that all the agency’s clients (large companies) had their marketing departments closely linked to sales: marketing provided the sales team with valuable information on how to make sales (how the customer buys), in other words, a certain type of customer support was provided. In the Internet age, this process is essential: an exporting SME can be more effective if it is a SMarketing company.
