Before you reach out to anyone, you should have a good understanding of how companies evaluate and purchase solutions like yours.
You need to be familiar with the people involved in the deal and the responsibilities, goals, and decision-making hierarchies that make up your customer’s buying process.
In certain situations, you’ll be able to close a deal by talking to one person. However, a majority oacross several departments.
When it takes more than one conversation to close a deal, you need to be mindful of which stakeholders you decide to target with outbound prospecting.
For example, a cold email to the head of a department could bring a wildly different result than sending it to the mid-level manager or the CEO of a company.
Identify the deal stakeholders you need to influence and the conversations you need to have to best align with the buying process of your potential customers.
Step 2: Break Your Addressable Market Into Tiers
Once you’ve identified your addressable markets, the next step is to segment the different types of companies and prospects in each market by value and priority.
While deal size should be a factor, it’s also important to make sure you segment these groups based on your particular goals and selling situation.
These groups should be unique to your company and created using the insights you’ve gathered on the different.
For example, you might generate higher win rates when targeting smaller companies in a specific industry or close larger deals when targeting a specific department.
By tiering your addressable market based Denmark Phone Number Data on its value and importance, you’ll have a better understanding of how to approach cold email for each specific group.
Step 3: Build an Outbound Strategy for Each Tier
You have limited time and resources to spend on cold emailing prospects, so you need to plan your outbound strategy for each tier carefully and understand where to prioritize.
You’ll want to invest more time, money, and energy in cold emailing high-value accounts.
However, it might not make Australia Phone Number sense to spend too much time personalizing outbound emails for broader, less valuable markets.
For example, a group of should get more attention and personalization than a larger group of 10,000 potential customers.
The purpose of creating these tiers is to define what type of cold email outreach is affordable and makes sense for the types of buyers you’re targeting.
Rather than doing mass outreach or highly-personalized emails for all sales leads, you should understand how to best optimize results with the limited time you have.
