Branding builds a relationship between the brand and the consumer, this relationship is what will help .
Seeing the increasingly competitive market, are you worried that your product will not be able to compete in the market? In today’s era, you must be smart in choosing the right path to develop your business. One of the basic actions that must be taken to be able to compete is branding. Wow, what is that? Branding can be briefly explained as an effort made by a company to develop a brand, the brand itself is an identity that can take various forms such as logos, names, taglines , jingles , mascots, and others.
Also read: How to Build a Brand to be Easily Recognized and Liked
There are so many functions of branding that it becomes something important to do. You must be aware that in buying consumer goods, logic and emotion are used. Logic is used to weigh the quality and function of the product, is the price in accordance europe cell phone number list with the product’s ability to meet needs? Is the content of product A better than B? However, it must be realized that emotions also play an important role. Sometimes someone buys something just for nostalgia or because the product holds a value that is in accordance with the values that they hold. This emotion can only be developed through a brand. Here are 5 branding functions that you must know:
1. Be Different and Provide Identity
If you look closely, each brand has its own characteristics. Let’s examine the soaps available in supermarkets. There are soaps known as soaps for the stars, family soaps, whitening soaps. All are known for their own characteristics even though they are all soaps. Both in terms of quality and not much different. The only difference is the identity, this is what determines which product consumers buy.
2. Provide Attraction
The collection of identities that have been given to the product will create a brand. The product no longer looks like an inanimate object, but looks Zašto je istraživanje ključnih riječi važno za SEO pisanje? more alive because it has different properties from each other. Similar to choosing a partner, someone has their own taste in choosing a product. The identity given also becomes a special attraction for consumers.
3. Building Loyalty to Your Product
Loyalty is the ultimate goal of a brand because when your consumers are loyal, they will make repeat purchases and will not be easily influenced by negative news or price increases for the product. This loyalty is built slowly, the brand must be able to aob directory build a strong relationship with its consumers. If branding activities are carried out consistently and are able to make consumers feel that the brand really cares about them, over time that feeling of love will emerge and bear fruit in loyalty.
4. Opens up opportunities for you to increase selling prices
As explained earlier, when consumers are loyal, price changes will not easily affect their purchasing habits so you can slowly increase the selling price of the product. In addition, if the brand identity is strong then your product will stand out so that no matter how high the price you set, consumers will still buy your product because they believe that no other product can be the same as your product.
Seeing the power that can be provided by
He branding process , it is felt that your product will be able to compete in this competitive market. You must be smart in choosing your product identity and activities to develop it. You can use events, rewards , even as simple as listening to your consumers to build a strong relationship between the brand and consumers. Don’t hesitate to start. Come on, in addition to developing product quality, let’s develop the brand through branding activities !
