In our pursuit of creativity and unique design, you must remember the main mission of advertising newsletters – that is, to increase conversion. No brand needs letters that only look beautiful and do nothing else.
Keeping this simple truth in mind will help you create the design you want .
In this article, we’ll cover best practices and give you some tips on creating engaging newsletters .
What makes a good newsletter?
Okay, first things first. First of all, you dominican republic virtual phone numbers will need a proper tool to create your emails. Yes, there are many template editors in the online universe. But since you are on the Stripo blog, and our service is considered one of the best in the world, why not give it a try? Plus, you will be able to appreciate all the best practices for emails that we will tell you about right now in this article.
Decide on the main purpose of your newsletter.
Do you need to attract potential clients? Or fill your contact base with new addresses? Once you decide on the purpose of the mailing, you will immediately understand how to best structure and format the letter.
Don’t overdo it.
The first rule of email design is that the design should not distract the customer from reading, viewing and clicking on elements of the email.
Remember the F-structure.
We’ve all seen the heat map that shows that most people scan a page of text in an F-shaped pattern. The same is true for emails.
So, make sure you put the right information in your emails in the right order. Otherwise, you risk getting little benefit, even if you use the best email marketing techniques.
Place clear emphasis on the key point.
Any letter should consist of three main parts:
Headline – indicates the main message of the letter;
the body of the letter – reveals the main idea and explains why the letter is worth attention;
CTA – calls to action.
This is why it is so important not to hide these three elements in some completely irrelevant fragment.
Conduct A/B tests using these tips in practice.
How else would you know which design option is better? What if you could increase conversion from 20% to 24% just by changing the colors of your CTA buttons ? This is just a hypothetical example.
Don’t forget about responsive design.
You want your subscribers to receive clear, well-formatted emails no matter what device they’re currently using, right? Then read our article on responsive design — and you’ll be sure your emails will look perfect no matter what device the recipient is using.
Practical part: the best tips for newsletters-2020
We have prepared 11 useful examples and tips on how to interest recipients at first glance at your newsletter. So, let’s get started.
1. Stick to your brand style. Be unique.
Even if you use different platforms to communicate with your audience, it’s still best to use branded fonts, colors, and even slang (if you have any) everywhere. Just don’t write “Hey, girls, let’s swoop in and buy!” in the standard Arial font. One of the main tips for newsletters: bring your brand’s personality into every element of the letter.
Email-Newsletters-Tips_Stay-Brand-Consistent
(Source: Brighton Charms newsletter)
This way you will become a brand that customers can trust.
This is important:
Our new Brand Guidelines when a bottle is a treasure – team building feature will help you create professional, on-brand design guidelines in minutes. They will include a list of fonts, colors, spacing, and more recommended for your company to help you create perfectly on-brand emails.
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2. Use high quality images.
Is the idea of improving emails too simple? However, many companies neglect this rule. You can enthusiastically choose colors, beautifully format text… but what’s the point if your logo or product video is of eye-catching quality?
Remember that every message, every cn numbers visual component, must convey a specific and important message – and everything related to your brand must be top-notch. Will low-quality photos do the job? No. Will a user click the “Buy” button when they see a blurry image? Probably not.
