For example, we can carry out these activities The group of customers with an average RFM consists of those whose spending in our store is relatively low or mium, and those who are characteriz by low or mium frequency of purchases. Customers with an average RFM are primarily characteriz by […]
Marketing mix p Over time, the p concept was developed with further elements, creating the p marketing mix. These are people (people), process (process) and material evidence (physical evidence). People (people) – the employee is the company’s showcase – therefore, focusing on people representing the company is extremely important. Employees […]
