Otherwise, it is almost certain that he will change his mind already at the checkout. No ne to create an account For some online stores, you ne to create an account and register in order to make a purchase. Thanks to this, e-commerce companies obtain data about users that help them adjust their offer or direct personaliz advertisements. However, we are against this solution. First of all, in the era of the GDPR, customers are less and less willing to provide information about themselves that is not really necessary to complete the order.

Value Proposition Sales Channels

Secondly, setting up an account is a relatively long process, which includes logging in to e-mail or waiting for an activation link. Such practices may Panama Mobile Number List discourage a potential customer from making a purchase in our store. Even more so if he intentionally want to buy something from us just once. DeeZee On the screen above, we can see two good practices in this area the ability to purchase without having to create an account in the e-shop and logging in using a Facook account. slamourHowever, we can mention one great advantage of having an account in an online store from the user’s perspective – placing subsequent orders is much faster and easier.

Customer Relations Sources Of Revenue

In the case of B B e-commerce and wholesale, the situation is quite different. Here, registration is welcom by customers – usually their orders are cyclical and are bas on individual contracts and the resulting prices. Clear and short order path USB Directory For many years, the e-commerce industry has been promoting the principle of rucing the number of steps in the ordering process. Too much and the ne to laboriously click through them may discourage the user from completing the purchase. Currently, many publications indicate the use of or even steps as a good practice. Thanks to this procure, the customer can finalize the transaction much easier and faster.