All of this must be taken into account when setting a sales target. On the other side, we have Search campaigns they are clickable more often that’s why you should not give them up CTR in PLA is – , while in Search it is ~ , they do not immiately present the product in the advertisement – the user does not know what he will get on the wsite, we choose keywords for them ourselves. When we compare both types of campaigns in this way, we will immiately notice the obvious differences etremely different CTRs, different CPCs, a completely different ad format, different placement on the page in PLA we are definitely closer to the basket when it comes to products.

Of Ai Powered Content The Takeaway

So it’s understandable that we have to adopt different epectations towards the audience of these advertisements. Comprehensive Google Ads campaigns Check out our >> OFFER << User behavior A user in PLA is often impulsive – he gets Israel Mobile Number List a ready product that he can buy right away. In Search campaigns, we direct them to the home page or category – so they ne a bit more time to think, which makes their shopping path longer. Despite this, the higher cost of its acquisition can be return to us in the form of its retention. It is also worth considering customer behavior in the contet of the specificity of a given industry.

In Adopting New Strategies Final Thoughts

Some base their sales on regular customers and in such cases you simply cannot give up betting on the higher level of the funnel – the same user on a given day in last click attribution can give ROAS, but in the long run it can become a very profitable USB Directory customer. Product We can also analyze the product campaign in more detail and pay special attention to the cost of clicking on individual products, their CR and phrases for which specific products are display. Let’s also think about whether a given product is a bestseller and check in Google Analytics whether it supports sales from other sources.