Instagram is one of the most popular look for influencers platforms in the world of influencer marketing. Thanks to its visual capabilities, it attracts brands from industries such as fashion, beauty, gastronomy, fitness and travel. Collaborations with influencers on Instagram are usually based on photos and short videos, which makes it an ideal place to build emotions around products and services.
Huge reach and diversity of influencers
On Instagram, you will find both micro-influencers (usually from 10 to 100 thousand followers) and macro-influencers or celebrities. Thanks to this, you can adjust the campaign to your budget and target group.
High Engagement
Instagram is a platform where audience engagement is much higher than on most other channels. Audiences often respond to visual content such as product photos, short videos, and stories.
Wide range of promotion options
Instagram offers a variety of content the role of states in formats that can be used in campaigns. The most popular include:
Sponsored posts – classic photos or carousels that appear on followers’ main feed.
Stories – ephemeral content visible for 24 hours, perfect for promoting short-term offers.
Reels – short videos with high viral potential, perfect for engaging younger audiences.
Collaboration in the “shop” section – enables direct tagging of products in content, making shopping easier for consumers.
Case study: How does Instagram help build brand awareness?
Imagine a beauty brand launching internet and social networks the new communication channels a new skincare product. Collaborating with a few micro-influencers in the form of a story with a product review and brand profile tags can significantly increase awareness among the target group. Stories allow for direct interaction with the audience, e.g. in the form of surveys, questions or links leading to the store. By choosing to work with micro-influencers, it is possible to settle in barter or through affiliation.
Settle as you wish
YouTube
YouTube is the undisputed leader canada cell numbers when it comes to long-form content, such as reviews, tutorials, and event coverage. It’s a platform that allows for a more detailed presentation of a product or service, making it ideal for the technology, education, gaming, and lifestyle industries.
Longer audience attention span
Unlike platforms like Instagram or TikTok, YouTube allows you to create content that is minutes to an hour long. This allows you to present your product, its benefits and applications in detail, building trust with your audience.
Naturally embedding the product into the content
Collaboration with YouTubers allows you to weave the product into their everyday content in a natural way, e.g. as part of a tutorial or as part of an “unboxing”. Product placement on YouTube is often perceived as more authentic than traditional advertising.
Content that lives
on YouTube has a long lifespan. It can generate traffic and attract customers for months or even years after its release. Earning referrals , in the case of YouTube, can bring really long-lasting effects.
What formats are most effective on YouTube?
Product Reviews – A detailed review of a product by an influencer who can talk about their experiences using it.
Guides and Tutorials – Ideal for showing how to use a product in practice. For example, cosmetics can be presented in the form of a makeup tutorial.
Vlogs with product placement – Natural integration of the product into the influencer’s everyday life, e.g. while preparing a meal or working.