The empathy map is a powerful tool for the business world, as it helps in developing studies about your customers.
The creation of the empathy map emerged as a way to encourage brands to work harder to understand the profile of their customers and how they can work to obtain the results they want.
With this as a basis, today you will learn how to create your brand’s empathy map in 6 simple steps, as well as understanding how the results of all this research can be applied to your business’s day-to-day activities.
Learn how to make an empathy map in 6 steps
The first thing you need to do to create your empathy map is to know the profile of the persona looking for your brand’s wooden flooring price per m2 . This is the basis for you to follow up on the other steps, which are:
1 – Know what you see
The first step is to find out what your persona sees. To do this, it is recommended that you answer the following questions about your persona: What is the world they live in like? What are their friends like? What is most common in their daily life?
2 – Know what you hear
After that, you also need to worry we are very proud of our about what your persona listens to, which can also be understood by answering the following questions: What people and ideas influence them? Who are their idols? What are their favorite brands?
3 – Know what you think and feel
Furthermore, knowing what the person thinks and feels is also essential so that you have an even better idea of that person’s values and life principles and what they will not give up.
4 – Know what you do
After that, it is important to know what she internet and social networks the new communication channels does, not only when looking for her affordable tarpaulin shed , but also what she does when she needs to buy something at the market and what her attitudes are in certain situations.
5 – Know what the pains are
After all this, it is important that you also know the pains of this person, who, like any other human being, has their fears, traumas and concerns that you should also be aware of so that you can help them.
6 – Know what the needs are
Last but not least, knowing the needs of this persona is of utmost importance, as this way you will be able to understand what this person needs and how your product or service can help satisfy that need.
These are the 6 steps that make up the canada cell numbers construction of an empathy map, which, as we have seen, is far from being a seven-headed beast, but something that requires patience and calm to be done with the greatest possible care.
Example of an empathy map
To help you understand what an empathy map is, let’s look at a practical example. Imagine that the persona of a company that rents drinking water trucks is an entrepreneur in her 30s.
She lives in the capital of São Paulo and owns a burger joint. That operates from Tuesday to Sunday and needs the truck with water to prepare her dishes and ensure the cleanliness of the environment. Following the steps of the empathy map, it will look like this:
A company that rents a drinking water truck will know the profile of this potential client well and everything. They have to offer allowing their advertising. To be even more assertive and attract the attention of this entrepreneur.
Learn how to apply what is discovered in the empathy map
Even though they understand the subject. It is normal for many people to wonder how the empathy map. Can be applied within companies and the answer is that it can be used for any type of action.
This is because any action within a company revolves around the customer. Whether it is the production of a campaign about knife sharpening. The production of content with health care tips.
When you understand that knowing your client well will never be a bad thing. You understand that working with the empathy map is something that will always bring you good results.
This way, you can use this medium not only to generate more results. But also to get to know the story of the person behind the consumption of your brand.
This text was originally developed by the team at the Guia de Investimento blog. Where you can find hundreds of informative content on various segments.