Visibility visibility visibility… is the mantra whispered in offices hallways and cafeterias by all marketing professionals and not just them. Any cameroon phone number list entrepreneur freelancer or company’s primary goal is to make themselves known.
The more people know about you the more likely you are to land projects funding and increased sales. So visibility visibility visibility… but how do you get it? An effective way to achieve it is through guest posts . In this post we’ll explain what they are why they’re important to you and how to achieve them.
Guest posts are when a blog owner allows someone outside the blog to publish an article on their platform.
Because they allow you to access this external blog’s usual audience. An audience that probably doesn’t know you.
If they do you’ll strengthen your presence.
- It creates a perception of dynamism and knowledge. A professional who contributes to multiple blogs builds an image of a dynamic proactive person who is knowledgeable about the subject matter they work on.
- Obtaining quality links to your blog.
Brand association. This is a point we must be careful with. When selecting blogs to collaborate on we must keep in mind that to some extent our readers will associate us with that content platform. If we choose a bad blog it won’t generate good branding.
- Networking: allows you to start building relationships with other professionals in the field.
What Is a Guest Ultimately it will help you achieve the visibility you so desire.
Be careful not to sell
Not only when writing the content but also in terms many retail investors who participate in this activity of the attitude with which you face this challenge. You must be very clear that it’s not about selling. It’s about providing quality information that provides added value and getting users to associate your personality with a series of specific adjectives such as: innovative creative master of the subject interesting… You choose the adjective to convey but remember it’s about establishing an indirect association one that emerges from the user themselves. Don’t sell anything directly. Why?
First because the user would react by becoming defensive and second because by doing so you would ensure that the blog owner doesn’t want you to collaborate with them again. The only thing you would achieve is to damage your brand image.
What Is a Guest You might be thinking
“Yeah but how can I get one of the big names to listen to me when I’m just starting out?” It’s all about offering them quality. They also win. Owners fax database of established well-known blogs have little time. Maintaining a platform of that caliber requires a lot of dedication. You’re offering them:
So the idea of requesting a guest post on the leading platforms isn’t so impossible. However for the same reason that lack of time is a factor that works in your favor you also have to take it into account when contacting them.
They don’t have time so don’t make vague proposals. Before writing your contact email and proposal analyze their blog and identify any topic gaps or areas they haven’t written in for a while. This way you can develop two or three proposals with headlines and the specific points to cover in each one.