“Customer journey” is a concept you have probably heard many times in marketing. We have all been in a customer journey and we are probably in several customer journeys right now. A customer journey is about how a consumer becomes aware of a brand and integrates with the brand all the way to sale/conversion.
Use SEO to make your customer journeys smooth and above all positive!
What is a customer journey?
If you work as a digital marketer, it is easy to focus only on attracting traffic to your website. You struggle with your SEO for visitors to find phone number library the website. The danger in forgetting about other channels or even relationships that happen offline is that we miss out on incredibly valuable information about our market. If you get to know your target group and understand what they are talking about, you can also meet and deliver what they are asking for – convey the right content at the right stage in the customer journey.
The journey we should track starts well before the last step, when they are already on our website and a sale or conversion happens. Every interaction a person has with your brand matters. Every interaction will affect their discovery of your products and services, it will also affect decision-making and ultimately even whether they become a loyal customer or not. It is not enough to only be visible at the time of purchase with a customer. The journey to the customer searching for the actual product is long, and of course you want to be the first choice when the time comes.
Different stages in the customer journey
A customer journey is divided into nenio simila kiam different stages. Early, middle and late phase, which can also be called Awareness, Consideration and Decision. These stages show how far along a customer is in the buying process. Depending on which stage in the customer journey the customer is, you should work with different actions. Below are some examples:
Awareness
- SEO
- Blog
- Social Media
Consideration
- SEO
- Call-to-actions
- Form
- Landing pages
- Retargeting
Decision
- SEO
- Customer case
- Webinar/Event
- Email Marketing
- Marketing Automation
Your customer may have had their canada email lead first integration with you six months ago. Perhaps your customer received a recommendation from a friend, or the customer saw a billboard ad? All these different early stage integrations will affect how your brand is perceived. Which in turn will probably affect an organic search (SEO) at a later stage of the customer journey. A customer journey is not usually linear and not always as fast as one would like. Above all, all customer journeys look different. A customer journey can last a long time before it results in a purchase.
