The most popular method chosen by Swes is Buy now, pay later. This option is chosen by as many as of customers, while in the EMEA region only . . Swes also like to use traditional bank transfers , dit cards , electronic wallets . They are the least likely to choose pre-paid services and the cash on delivery option. Level of awareness of digital payment methods in Swen Among the digital payment methods offer on the Swish market, the most recognizable and most popular is the Swish service, which allows you to transfer money in real time. It is offer by the largest Swish banks, and its operation resembles the well-known BLIK in Poland. Over of respondents declare that they use this application.

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The Klarna payment service is also very popular, being chosen by over of respondents. Reasons for choosing different online payment methods in Swen Among the reasons why Swes choose particular payment methods, security and ease of use play Egypt Mobile Number List a big role. In the case of the Swish service, as many as of respondents indicate ease of use. The same number of respondents choose an invoice as a form of payment for security reasons. Bank transfer chooses for security, for ease, but only for spe. Promotion channels in Swen Promotion channels in Swen Source of new brand discovery Research conduct by Hootsuite shows that the largest percentage of Swes ag – – as much as . – indicate an Internet search engine as the source of discovering a new brand.

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Word-of- mouth recommendations came second – they are the source of new brand discovery for . of respondents. TV commercials . and social mia ads . also rank high. Digital Advertising Spend and year-on-year growth by sub-category Total digital ad spend in Swen in was . billion. The forms of advertising on which advertisers spend the most in USB Directory Swen are search engine advertising – . billion social mia advertising – . million banner ads – million The largest increase in spending compar to was record in the social mia advertising category – it amount to.