Tips to improve copy on Facebook ADS

Creati sell your products or services is probably a challenge and Peru Mobile Number Listyou don’t know where to start. You tend to improvise and say the first thing that comes to mind. Big mistake! Your campaign will end up transmitting incoherent messages, which will lead to disastrous results.

If you want your Facebook ADS copies to be effective, you must first carry out the research phase to work harder than ever on your strategy and thus connect with your target audience.

You will end up realizing that the work of a copywriter is not an easy task, but rather a challenge, as they say, it is “an art of persuasion.” This is one of the key skills to connect with readers that lead them to click on the link and, consequently, more conversions.

How much does copy influence the success of a Facebook Ads ad? 

We have to keep in mind that videos and images are the first to catch our attention since we are visual beings, they are responsible for almost 90% of the performance of the ads but the texts convince us by turning it into the conversion you are looking for, whether it is sales, registrations, increasing web traffic, etc.

Do you know the reason?

Because we need to identify with arguments that excite us, that satisfy our needs and fulfill our desires, it is the only way to convince us to buy.

Copywriting is the fundamental tool for communicating with your audience, and oncan achieve a greater reach compared to other social networks, as it is a very powerful platform with more than 1 billion active users around the world. If your potential customers are on Facebook, this tool makes it very easy for you to find them.

Before writing the copy of your ads you should know

What is the objective you pursue?

You need to be clear about the objective of  Afghanistan Phone Number List your Facebook a dvertising campaign, thanks to which you can measure the success of your campaign. The advertising objective is what you want readers to do when they see your ads. This tool divides its objectives into 6 types:

1. Recognition objective. Designed so that we end up being remembered:

  • Scope.
  • Brand recognition.
  • Video views.

2.   Traffic target . Designed to be sent to a specific destination of our choice:

  • Click on the link.

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