Thematic forums and groups, especially on platforms like Facebook and Reddit, are a place where you can find micro-influencers or specialists in specific fields. While their following will be smaller than that of larger influencers, the communities are often more engaged and loyal.
Why is it worth collaborating with influencers from forums and groups?
High authenticity – Discussions on forums or in groups are less formal, and influencer recommendations are perceived as more honest.
Precise targeting – Forums and thematic groups allow you to reach very specific target groups that are particularly interested in a given product or service.
Word of mouth marketing – Forum posts and comments often become a form of subtle advertising that naturally engages audiences.
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How to find the right influencers?
1. Define your target audience
Before you start looking for an why did you decide to stay influencer, define who you want to reach. This will allow you to precisely match the creator to your brand’s target group. Consider:
Who are your customers?
What content are they interested in?
What platforms do they visit (Instagram, YouTube, TikTok)?
2. Choose the right influencers
According to the Influencer Marketing Hub 2023 report, Instagram campaigns with nano-influencers (1-10k followers) have the highest traditional companies that successfully adapted to the digital environment engagement at 7%, followed by micro-influencers (10-100k followers) at 3%. Macro-influencers (100-500k followers) have just 1% engagement, and mega-influencers (>500k followers) at 0.5%.
Pay attention to the audience of the influencer. For example, an audience interested in cooking may not necessarily be interested in buying painting tools.
If you introduce products to 1basket , cooperation canada cell numbers with influencers will be extremely simple. You can invite selected creators to promote your products, offering them a chosen form of remuneration, and the sale and tracking of links will take place within the scope of one platform.
How to contact an influencer?
To contact an influencer, simply write to the email address provided in the descriptions or profile (this is one of the most effective ways), directly on the platform, or in another way indicated on the profile. Remember to include the most important information about your company and product.
3. Check intermediary platforms
Tools like Upfluence, Brand24, Social Blade, Modash, and many others help you find influencers faster. They help you find creators who align with your brand values and you don’t have to search for influencers manually.