The best salespeople look at moments like this as an opportunity to rise above the competition by inviting discomfort into the conversation.
Silence Breeds Emotion
It’s the reason why you get home and can’t remember the actual drive. During attention csps: consumers need help! the sales conversation, the other person’s brain puts them into an immediate pattern and if you don’t interrupt or break the pattern, you sound like every other salesperson. Your message never gets through. Break the pattern and they remember you more than others. This increases your probabilities of doing business with that person and brings about better communication skills.
You can train AI to analyze your customer data or analyze your content for gaps to make your content creation efforts more valuable. Or use it to write social content, since social media content does not affect SEO. With AI, you can start your email marketing journeys and then make them more personal with your voice.
When managed correctly, AI can help you achieve your content marketing goals despite limited resources.
3. Short videos
People have so much time and they don’t want to be distracted by reading content. Short vertical videos will resonate with them. This is because most videos are consumed on mobile devices. Vertical videos are better suited to your customers’ needs.
The most popular places to post videos are Instagram, TikTok, and Snapchat. Think about how vertical videos can be part of your social media advertising strategy, display advertising, etc. Video has truly changed the way we experience content because it helps people feel connected to each other in a unique way.
When They are More Alert, You Become More Persuasive
Podcasts help you share your content and ideas with clients while they mow the lawn, commute to work, or clean their homes. Easily follow podcasts and automatically upload them when a new one is ready, keeping your communications with clients seamless.
Additionally, it gives your customers a choice of how they consume your content. So, you have visual content in blogs and video and audio content in podcasts. In some cases, you can even repurpose your video content into audio content to make the most of the effort you put into your content.
Pausing Also Causes You to Listen More Intently
Lastly, pausing causes you to listen more – which is the meta skill consumer data of ultra-high performing salespeople. Listening triggers the other person’s self-disclosure loop because they doing the majority of the talking. They naturally (and biologically) are feeling good about themselves. The best salespeople are always trying to trigger this loop in people.