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Helps to deliver a personal offer to the buyer in a convenient channel and at the most suitable time for this. To transfer new customers to the loyal segment, KotoPhoto online hypermarket reminds of itself again, a few weeks after sending the welcome chain – this time is enough for the subscriber to get used to the site, study the assortment and receive several newsletters. To decide on the first purchase, he needs very little – a convincing argument in the form of a secret promo code is enough. Along with the promotional code, the subscriber receives a reminder about the convenient conditions for ordering in KotoPhoto and two personalized selections of goods – the first one contains new items, and the second one contains store hits that have already interested many customers.

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Promo code in email We pay attention to details and give gifts to customers Customer loyalty is a value measured in the long term in the form of LTV (lifetime value) and the frequency Estonia Mobile Number List of repeat purchases. To maintain it, it is necessary not only to select a relevant offer for each subscriber, but also to take into account behavioral factors in trigger mailings, keeping each customer with an individual approach. “KotoPhoto” does not leave customers without attention.

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Especially on their birthday, and sends congratulations with a nice gift – a discount on the next purchase. The main thing is to use it within two weeks, so that the subscriber will feel like a holiday, and for the online hypermarket, the urgency trigger will work and increase  USB Directory the likelihood that the customer will place an order so as not to miss the short-term profit. Congratulatory mailing list with promo code We ask questions and segment customers by interests A few years ago, many email services had a problem with interactive content in mailing lists that prevented them from embedding surveys.

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