El Dorado Main tasks: Find solutions that will allow you to most effectively personalize offers in the desktop and mobile versions of the Eldorado online store; Provide a seamless shopping experience using all customer data, no matter what device they use to make purchases; Increase the key indicators of the online hypermarket: conversion, revenue and average check. Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case “Our network is one of the leaders in the electronics and home appliances segment on the Russian market.
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To maintain this position, we are expanding our range and working hard to improve the shopping experience, including making personalized offers for each client on various devices. It is important for us to ensure the maximum convenience of online shopping, both on a smartphone Guatemala Mobile Number List or tablet, and on a desktop computer and laptop,” Zoya Kaigorodova, head of the Eldorado e-commerce department. Retail Rocket solution: Determine the most effective online merchandising strategies for each page on the desktop and mobile version of the online store; Test and implement the most effective hypotheses to improve key indicators; Develop a comprehensive personalization strategy to increase customer loyalty by enriching the customer’s 360 profile.
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Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case “Thanks to the capabilities of our platform, we create a 360 client profile, filling it with information not only about behavior on the desktop, but also on other devices. This information USB Directory is updated in real time, which allows you to segment the client base for different tasks, taking into account the most complete up-to-date data. So the store has the opportunity to make the most relevant offer to each buyer. Thanks to this, key metrics are growing: conversion, revenue and average check”, – Tatyana, Retail Rocket manager.