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The best strategy to optimize your investment is to choose to compete for medium-long tail keywords.  number of searches that are more defined and more directed towards purchasing. Study your audience and invest in an integrated Pay-per-click and SEO strategy. Work to optimize your eCommerce by taking care of the […]

This advice applies to any texts in general, but especially to correspondence. People read hundreds of messages a day and spend a lot of time and attention on it. Help them spend a little less. Get rid of this: A bunch of introductory words, cliches and other editorial garbage Repeating […]