First, think about what your content goals are – make sure they are specific. It can be, for example, “increasing website traffic. By X% thanks to publications in social mia”, “increasing organic traffic by X% thanks to blog articles”, “systematically increasing the number of newsletter recipients – by X% each month”. Then decide: how much content will you publish per month for the next X months? – take into account your processing capacity; what kind of content do you want to create? – it is best to combine several types of content.
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Blog articles, e-books, podcasts; will you do it yourself , using the competences and skills of your employees, or do you prefer cooperation Slovenia Mobile Number List with an experienc content marketing agency ?; how will you promote the content? – you can use . your social mia or newsletter; how will you measure the effects of your actions? – you can be guid by the user’s time spent on the site and rucing the bounce rate. Now prepare a list of topics and match them to the forms in which you will implement them.
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The information obtain earlier about your recipient, as well as the information obtain during the content audit – on your and your competition’s website will help you with this . Without a calendar (publication) not a move A great example of what a publishing schule can look like is in the book Content is Key. How to Create Powerful Blogs, Podcasts, Videos, EBooks, Webinars (and More)” (by Ann Handley, CC Chapman, Publisher: Onepress). According to USB Directory its authors, the publication plan should be divid into blocks: day, week, month, quarter, half year, year. Blog articles, how-to articles, short video content, etc. should be publish once a week (or more often .