Well, rate for emails marketing is one of the most popular and efficient ways to have a relationship with your Leads and customers, after all, it is an open and direct channel of communication with people and can make them purchase your products.
Therefore, for a knife sharpening rate for emails company , for example, to be able to measure the success of this communication channel, it needs to analyze the email opening rate, as it is from this that you know if this strategy is working.
To help you better understand this strategy, continue reading this article, we have separated everything you need to know about the topic.
Importance of monitoring this rate
It is important for you to know that rate for emails open rate does not tell you for sure whether the Lead read the entire email, but it is important thus, the computer vision field was because it is a kind of thermometer to discover important points such as:
Know the best time to send your emails;
Define the best subject in an A and B test;
Measure campaign results;
Identify the attractiveness of your campaign.
>Therefore, if your paraffin candle interview woowos chatting with privacy is possible making machine company , for example, sends emails that are relevant and with a certain frequency, keeping your list engaged, there are great possibilities of ensuring good performance.
In order for you to be able to analyze this metric, it is important that you do a test, so divide your list into A/B and send one canada cell numbers subject to group A and another to group B, with this you will know which is the best subject and you will be able to follow a line.
Key email marketing metrics
Metrics make it possible for you to identify the following aspects:
If the CTAs are stimulating the Lead;
Whether the advertised offer was able to generate sales;
If the subject is attractive to the Lead.
>It is important that you know that from the moment the email is sent to the moment the customer analyzes whether the price of renting a 250-liter concrete mixer is worth it , for example, until actually making the purchase is a long road.
This path is full of processes and can be divided into a few steps, so the number of leads that reach the end of this funnel is not the same as the number of clicks.
That’s why measuring the success of your marketing campaign using a single metric is impossible, so it’s necessary to evaluate the following metrics:
Delivery fee;
Click-Through Rate;
Conversion Rate;
Opening Rate.
>After analyzing these sets of indicators, your company will understand. What needs to be improved to obtain a better return on each action. In addition to understanding what works best for these Leads and customers.
How do I know if my email metrics are god?
Most email marketing tools offer a series of reports and metrics. So you know whether they are working well or not. Therefore, it is essential that you understand them, as this is the only way to arrive at a good analysis.
This is what allows you to get a real return on your campaigns. As well as knowing what you can improve. But what is a good rate? The ideal delivery rate needs to be above 95%.
The opening rate is the number of users who opened the message. Divided by the number of users who received it, therefore:
The click rate is directly related to the email opening rate, so they must be evaluated together. In general, a click rate above 3% is considered good and below 1% is bad.
The conversion rate represents the Leads that performed the intended action. Which could be, for example, checking the cryolipolysis value of your company and thus making the purchase. So the way to calculate it depends on the objective of the email sent.