The UEMC Business School Prepared for traveled to San poland phone number list Sebastián de los Reyes to conduct an interview with Telepizza . Miguel Justribó , the company’s Communications Director, spoke with us and explained how they respond to a reputational crisis.
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Specifically, theproject our Master’s in Digital Marketing students presented this week focused on Telepizza . The students were asked to present their proposals before a jury led by Justribó himself.
interview with Telepizza
Innovative ideas with Interview with extensive research and in-depth what do u.s. customers really want from a contact center interaction? analysis of the competition to see how Telepizza could improve on any weaknesses. The students investigated and developed different ideas, the vast majority focusing on emotional marketing.
Justribó took the opportunity Prepared for to advise them to seize and manage opportunities well. Because by chance, you can go viral. In this regard, the Communications Director gave the example of Jasambas and the kids from Operación Triunfo . Former contestant on the last edition of the show, Roi Méndez, wrote on Twitter a few weeks ago reporting an error in the Telepizza menu. ” Hello. I wanted to order two four-cheese jasambas, but I got an error with the delivery ,” Roi’s message read.
It would have all ended there if not for the genius of Telepizza,
which responded to the former contestant’s cn leads request. “Hi. We’ve fixed the error you mentioned, could you please try ordering again?” they wrote alongside an image of the menu with the pizza names changed to jasamba.
The joke is that the Interview with product the former contestant was trying to order doesn’t exist. It’s a joke the contestant told his fellow contestants: ” What is jasamba in Galician? What do we call pizza in Galician? used this as an example to explain to our students that sometimes virality is closer than we think, and that’s why we need to know how to manage opportunities.
In a reputation crisis, the role of the community manager is fundamental , as they are the ones who manage the brand’s social media on a daily basis, and their actions can have serious consequences if not handled correctly. in particular, has one of the best community managers at the moment, Sonia Luna , who is responsible for all of the brand’s social media.