However, if you think your conversion rate will change drastically or it’s a new campaign, you can follow the advice below. Scenario Longer trend more than days Eample holiday season Recommend practices You don’t ne to make any immiate changes to the goals your bid strategies are bas on You can make small adjustments to your target ROAS CPA depending on your marketing objective for that period The change in the conversion rate is gradual. The algorithms learn and remember what changes occurr on particular days of the week in the past and take them into account.

What Does A Typical Purchase Path

Scenario Short Growth less than days Eample Black Friday Recommend practices In most cases, you don’t ne to take any action as Smart Saudi Arabia Mobile Number List Bidding can handle periodic traffic spikes. If you epect a significant increase in conversion rate, such as more than , and your conversion reporting delay is more than day, you may want to consider the following suggestions for Search and Display campaigns Seasonal Adjustments Apply an adjustment to your prict conversion rate and Smart Bidding will use it to try to meet your pre-set campaign goal.

How Does The Customer Look For The Best Offer On The Market

Changing the Performance Goal of Your Campaigns If you epect your conversion rate to increase from to , you can double your target CPA or halve your target ROAS . If you run small-scale campaigns, fewer than conversions in the last days, and such fluctuations are normal, we do not recommend the use of seasonal adjustments. Seasonal adjustments USB Directory are set in the Tools and settings tab, and then select bidding strategies from the Shar resources column. seasonal adjustments After the page loads, we select advanc features and create a new adjustment according to seasonality. seasonal adjustments Now we move on to creating a seasonal adjustment. At the start, enter the name of the correction and optionally its description.