We have the ability to apply any indicators along with specific, select by us sources. In addition, we can add a second, arbitrary indicator. In the above panel there is also a second tab call “Download reports” . Facebook attribution custom reports This is where we can create individually configur reports . In addition to standard variables, such as attribution model or conversion counting time interval, we can choose sources or even specific indicators, such as clicks or impressions. All creat reports will be available in the above tab – also for download in .xlsx format at any time. Facebook attribution custom reports Facebook attribution custom reports.

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In addition, you can choose from two pre-configur reports Weekly Performance Report and Data-Driven Attribution Report. While the former is quite standard, the latter is bas on data-driven attribution , which is not clear to everyone. What is Dominican Republic Mobile Number List data-driven attribution? According to Facebook “The DDA model assigns a slight conversion crit to Facebook touchpoints bas on their approximate additional impact.” The above mechanism learns thanks to aggregat and anonymous data from the following websites Facebook, Audience Network, Instagram and Messenger. It is worth knowing, however, that this is a model that can only be us to measure campaigns on the above websites.

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Conversion paths The “Conversion paths” panel is divid into two tabs “The most important paths” and “Cross-device conversion paths” . In the first one we will find the most important paths leading to conversion according to their percentage USB Directory share. The second tab focuses on a very important phenomenon, which is “cross-device”. In a nutshell, it refers to the fact that users often “jump” between devices desktop and mobile while consuming content on the Internet. Example a potential customer will interact with a store’s advertisement on a phone, and will only make a purchase later – on a desktop computer.