In such a situation, it is necessary to adapt the assumptions to the prevailing realities – in order to sell anything, we have to slightly lower the ROAS requirements. Comprehensive Google Ads campaigns Check out our >> OFFER << . Seasonality There is seasonality in almost every industry. It is worth remembering that depending on the season, the chances of conversion may vary. So, taking this factor into account, let’s adjust the ROAS to optimize it for the current situation. ROAS – Google Trends – seasonality ROAS – Google Trends seasonality.

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Promotions Customers like promotions and it would be a mistake to give them up. However, it is worth remembering that they can affect the UK Cell Phone Number List ROAS result. This is clearly illustrat by a simple eample. Let’s imagine that we advertise products with the same intensity, which gives us a ROAS of . When we announce a temporary promotion, it may happen that a customer who want to make a purchase now will resign from it to wait for lower prices. This will cause the ROAS and CR to drop, although at the same time we want the information about the promotion to reach the widest possible audience.

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The solution is to set the goal well below the target ROAS, because we know that on the day of the promotion it will simply pay off. To sum up – the structure of Google Ads is built in such a way as to be able to rotate goals both within many and USB Directory within the same campaign. Each element can be at a different level of the funnel and support the other. We may have different competition on individual products, the actions of which force us to change our strategy. However, this allows you to gain valuable traffic that will come back to us elsewhere with a higher ROAS.