Managing your personal brand on LinkedIn was the topic covered in the latest free virtual Open Class organized by the UEMC Business School. consultant and belize phone number list trainer in professional development. Social media, and personal branding. Taught us how to manage this social network.
We live in a constantly changing society. A globalized and digitalized world. Which often reflects unanswered question. New challenges, and new ways of managing people, businesses, and so on. Specifically in the area of business management.
It’s called a VUCA environment, which means a more volatile uncertain complex and ambiguous context than the one we knew in the past. The explanation is as follows:
Increase in the changes we must fa
Low predictability of events.
Difficulty in discerning cause and effect that defines today’s society
Ambiguity Lack of How to Manage precision in reality and the north water focus on individual stocks existence of multiple meanings in the conditions surrounding people.
>Sociologist and philosopher Ziygmunt Bauman defined the usual way of life in our modern contemporary societies as “liquid life .This concept refers to a life characterized by not maintaining a fixed. Determined course .
This causes our lives to be defined by uncertainty And our main concern is staying up-to-date and adapting to the rapid changes occurring around us so as not to become obsolete in a rapidly changing world governed by .liquid careers and project-based work.
UEMC Business School joins the Pact for Responsible Management Education
With this example, Cèlia Hil introduced the importance of personal branding, both offline and digital . We must work on our digital footprint, our online brand .but we au email list can’t forget the image we project to our surroundings.
Branding ranges from the header you choose for your blog to the profile picture on your social media platforms or the clothes you choose to wear to an event.
Networking is essential for making yourself known. So although today we’re focusing on personal branding on LinkedIn, offline branding is still just as important.
However, whether online or offline, we must have a well-developed value proposition. It must be strong and differentiated, with added value . And LinkedIn, the largest professional network, is no exception.