You’re at home the boiler breaks down and you have a water leak. After shouting insults you need a solution and you need it right now. The classic turkey phone number list modus operandi of searching through a physical contact book is increasingly outdated. That’s why the internet is becoming more and more relevant and search engines are replacing cumbersome phone books. After all search engines show you a series of web pages. Well those names are domains. In our case we would do a search like: plumber + Rome (or wherever we live). Everything indicates that the first websites we find will have the words plumber or Rome in their domain. In other words generic words that effectively respond to what we’re looking for. And now let’s take it one step further.
The answer to this question seems pretty obvious: generic words.
This translates to generic domains (if we add the famous “www” at the front and an extension at the end: “.com .es .ue .org”). Let’s take it a step further: What if we don’t have a business but have a certain amount of money and want to invest in buying and selling domains? Well without a doubt the right solution would be to invest in domains that: 1. Aren’t already registered and 2. Contain generic words to position us in the top 10 of search engines.
While it’s true that domain sales aren’t going through understanding the industry value behind ping an health’s (1833.hk) hk6.283 billion takeover offer their best moment if you know how to invest and luck is on your side you can add extra cash to your bank account. For example when Princess Letizia announced her engagement to Prince Felipe the purchase of domains www.letizia.es www.princesaletizia.es and others was imminent. That would be the luck factor: an event or a specific moment that makes our domain gain value. It sounds easy but it’s quite risky.
If we want to be successful we must know that this business model won’t make us a fortune and that it’s not designed for the short term (in fact don’t expect results in less than a year). Therefore patience is a fundamental pillar for the success of our plan. Furthermore we must
choose names that are easy to remember at first glance.
Buying websites with hard-to-read acronyms or angola lists complicated names will diminish the attractiveness of our domain and become a practically lost investment. A website is a showcase so a good description and placing it in the appropriate category will provide greater visibility for potential buyers. Some of the websites where you can offer or buy domains are Sedo Arsys Nominalia or Domiteca .
So is speculating with domains a good idea? Yes but be aware of their limitations and don’t have high expectations. Domain reselling is a long-distance race. Diversifying your investment across multiple domains will reduce risk and yield greater profits. And last but not least: don’t forget that once you buy them domains are renewed annually (for a price of around €5-10) or you lose ownership rights.