Hi there Kane here. Like most other digital marketers I’m tired of new year prediction posts. But I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year. This year the Content Harmony team & I are weighing in on content. Marketing trends that we’re bullish on and trends that we’re bearish on in the future.
No crazy predictions here just
A snapshot of content marketing heading into . Bullish Mixed Format Content for mixed format content with Snowfall. At the time it seemed unattainable for the average content marketer. As with anything times change with opportunity. Somewhere som overseas data eone saw Snowfall and started creating tools so anyone’s article or post could jump off the page with a mix of visualizations videos copy timelines and more.
In creative content marketers
Will get to work with a variety of new tools. Bearish Marketers Failing To Embrace Change Traditional creative agencies creative directors and art directors without strong data-based targeting performance digital technology and experimentation knowl by lists edge will fall by the wayside in the content marketing race relegated to commodity-based suppliers as the innovation race takes off. Bullish Selective Social Media Strategy Choosing the channels that fit your company’s needs based on audience time and resources.
Specialize your content
And dedicate time and staff to manage channels in a way that is reflective of your brand and responsive to your audience. Bearish Buffet-Style Social Media Strat marketing digital pertsonalizaturako 5 aholku egy Companies who try to have just a little of everything available end up spreading resources too thin and can alienate their audience. Having a presence just ‘because you can’ may actually cause more damage than doing nothing at all.
