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Therefore, a new term appear – the so-call pillar page, organization of content on the website in terms of content marketing activities. What is a pillar page? The pillar page is actually the ordering of content on the website according to search engine algorithms (. Google, Bing) and the user. This is content written for phrases that are valuable in terms of the number of searches and link to more complex queries than typical internal linking to categories, subcategories or products. This requires a diverse and very creative approach to writing good content inside the website, divid into appropriate thematic clusters that can be us for this type of activity.

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What are thematic clusters? In Internet marketing. The concept of thematic cluster has appear quite recently. It began to be us with the development of content websites and blog content on websites or online stores. Thematic cluster is nothing Spain Phone Numbers List more than properly order content within one issue or thread that brings together several articles around one topic, which we describe on a website or blog. pillar page – what is it An example of organizing the content on the website focus around the topic of e-commerce pillar page – what is it Division into categories on the example of marketplace.

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SEO Copywriting from specialists Check out our >> OFFER << What does a thematic cluster consist of? In order to properly organize the content within the select topic on your site, you ne to know what a topic cluster consists of. Its construction looks USB Directory like this: The first element is the side of the pillar, the so-call pillar page. It is responsible for all valuable content inside the website. The second element is the so-call cluster content. It organizes the topics of articles around one thread – from the most popular queries in the search engine to the least relevant in terms of views by users.