The UEMC Business School Interview with traveled to San Sebastián de los Reyes to bolivia phone number list conduct an the company’s Communications Director spoke with us and explained how they respond to a reputational crisis.
Specifically the project our Master’s in Digital Marketing students presented this week focused on Telepizza . The students were asked to present their proposals before a jury led by Justribó himself.
Innovative ideas with extensive research and in-depth analysis of the competition to see how Telepizza could improve on any weaknesses. The students investigated and developed different ideas the vast majority focusing on emotional marketing.
Justribó took the opportunity to advise them to seize and manage opportunities well. Because by chance you can go viral. In this regard the Communications Director gave the example of Jasambas and the kids from Operación Triunfo . Former contestant on the last edition of the show Roi Méndez wrote on Twitter a few weeks ago reporting an error in the Telepizza menu. ” Hello.
I wanted to order two four-cheese jasambas but I got an error with the delivery
It would have all ended there Interview with if not for the genius of Telepizza which responded to the former contestant’s request. “Hi. We’ve fixed the error you mentioned could you please try ordering again?” they wrote alongside an image of the menu with the pizza names changed to jasamba.
The joke is that the product the former contestant this view still seems very correct today here i will tell you again was trying to order doesn’t exist. It’s a joke the contestant told his fellow contestants: ” What is jasamba in Galician? What do we call pizza in Galician? Jasamba .”
Justribó used this as an example to explain to our students that sometimes virality is closer than
we think and that’s why we need to know how to manage opportunities.
In a reputation crisis the role Interview with of the community manager is au email list fundamental as they are the ones who manage the brand’s social media on a daily basis and their actions can have serious consequences if not handled correctly. Telepizza in particular has one of the best community managers at the moment Sonia Luna who is responsible for all of the brand’s social media.
For this reason Miguel Justribó believes that Sonia Luna’s role “is fundamental when a reputational crisis occurs.” But we mustn’t forget that she has a role more focused on the online community so the team can’t ask her “to put on the serious hat of a problem solver” Justribó points out.
Sonia Luna is a key member of the team both as an expert and as the creator of this community but she’s not the one who leads when a crisis strikes. Specifically Sonia Luna’s job is to ” warn when and where the crisis is beginning to emerge .” From this point on the entire department meets to decide in real time and at high speed on a solution.