What marketing Interactive Advertising Turn expert doesn’t dream of speaking sweden phone number list directly to thousands of customers? The goal of any advertising campaign is to capture users’ attention over other brands and products and increase sales. But to do so you have to stand out be creative and spark interest. Have you ever thought about interactive advertising ?
Engagement. That’s the Interactive Advertising Turn ultimate goal of advertising: to start a conversation with customers understand their tastes and convince them to buy the products and services the company offers. However this isn’t easy. The advertising bombardment has reached such a volume that the public has become immune. Television ads web ads social media ads commercials billboards banners… The types forms and places where advertising is found are countless.
This type of marketing relies on non-mass communication methods such as street marketing print media etc. Although it’s true that thanks to recent technological advances its presence on websites and social media has grown exponentially. It’s currently focusing its efforts on mobile devices such as smartwatches and Google Glasses.
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All interactive advertising must meet a series of characteristics
- Speed: It must Interactive Advertising Turn capture the user’s attention angola lists quickly. Capture their interest in just a few seconds and spark curiosity so they interact with the ad for as long as possible.
- Product and market knowledge: We must understand previous campaigns and how they worked current market trends and what types of messages resonate with customers. In addition the company must be very clear about its campaign objectives and the type of audience it is targeting.
- Direct contact: Interactive ads should provoke viewer interaction whether physically using traditional media or virtually through various technologies. In Neutrogena’s latest campaign users could test the effectiveness of the beauty product in the magazine itself thereby interacting directly with the brand.
- Information: The advertisement must provide more than just a product promotion; it must provide value. Elements such as humor and storytelling will help tell a story and create a message that doesn’t focus solely on the advertising aspect. Tippex ran a magnificent campaign a few years ago in which viewers could create their own story and choose the ad’s outcome.