We have a Pricing Strategy profiled Buyer Persona for our saudi arabia phone number list original product? extra virgin olive oil; another target customer is the cosmetics buyer; another very different one for the Gourmet product line; and a fourth customer for gifts or details? someone who wants to make a gesture for family? friends? or clients.”
La Chinata assures that:
It’s true that there’s always an intersection where two or three of these target customers converge? but there are other clearly separate areas . These peculiarities make our efforts in this area greater since we target very different clients? but it’s always an advantage to have identified who they are. So much so that we identified this last gift client we mentioned a few years ago and have been promoting them and creating specific products for them. We are increasingly offering more baskets? boxes? gift boxes… We recently created a line of gifts for events such as weddings or conferences where we personalize the product? and all of this would be impossible without this in-depth study.”
Customer journeyKey: On the other hand? La Chinata uses digital analytics tools to understand the 2.00 customer? enabling them to measure visitor flows? behavior? demographic data? etc. These tools allow them to determine which areas they should work on to offer a better shopping experience.
Conversion Leak Points in Customer Journey Phases
2.1 Pre-Sale Phase
When a Pricing Strategy customer experiences their first contact hire and train to retain with a brand? a series of intangible sensations may manifest: frustration? doubt? trust? security? concerns… that will ultimately draw them closer to our product or distance them from it completely .
Let’s look at a couple of examples:
Customer X decides to purchase food products online cn leads and consults information on several e-commerce sites. E-commerce site A has a section featuring current and past customer shopping experiences? with very positive average ratings. E-commerce site B? in the same sector? does not have a storytelling section nor does it effectively manage user reviews. It has average response times of 2-3 days on its social channels.
Customer X is willing to purchase food products from e-commerce site A but is unsure about when they will receive their order and whether they will be able to choose the delivery time. However? the information they need is inaccessible on the website. E-commerce site B offers an online chat where they can resolve their queries immediately without having to waste time searching for the customer service email? the company’s contact phone number? or the FAQ section.