From the moment E-Commerce Store their customer russia phone number list journey by discovering our brand until they decide to purchase the product or service offered by our e-commerce site? they receive countless impacts through social media? banners? blogs? forums? and customer reviews.
Depending on how we manage these touchpoints with the customer? we will achieve greater or lesser success in selling? generating engagement? building loyalty? and ensuring the sustainability of the business project. But do you know the keys to effectively guiding customers through the different stages of their journey until the final mile: conversion?
Customer touchpoints during their Customer Journey
At the UEMC E-Commerce Store Business School we have interviewed Viena Capellanes? the Madrid-based company that offers a wide range of services related to the manufacturing and marketing of gourmet artisan food products? prepared dishes and pastries? both to companies and end customers? and La Chinata? a Spanish e-commerce that produces extra virgin olive oil and sells oil-derived products? both food and cosmetics (bath gel? hand and nail cream? liquid soap? etc.)
With Viena Capellanes and La Chinata we will address the following topics:Customer Journey
How does core target analysis help manage key points in the customer journey?
Critical stages – decisive for conversion in e-commerce and how to manage touchpoints during these stages.
Elements to enhance to gain loyal and repeat customers.
1. Buyer Persona and Customer new year, evolved challenges, compelling priorities Journey Hand in Hand
Before beginning to map this customer journey? it’s necessary to understand the consumer’s expectations of the brand. To do this? the first step is to conduct a thorough and exhaustive study of the Core Target.
You might be interested in: Buyer Persona Archetype
In the case E-Commerce Store of La Chinata? the e-commerce site tells cn leads us they have more than 50 Oleotecas spread across Spain? which greatly facilitates direct contact with customers. This multi-channel strategy allows them to:
Explain the use and application of your products.
Understanding the customer’s doubts or concerns regarding the brand. This information is then used to determine the profile of their buyer personas and adapt their product communication strategies.
Thanks to these multi-channel techniques? e-commerce has been able to identify the different profiles of potential customers that are explained below;