In this way, he will start to notice the value that a given brand brings to his everyday life. It is also a good idea to create a brand hero – a character bas on data collect during persona creation . Create a plot conflict It is what makes your story eciting, it creates a sense of suspense for the recipient. Without it, the story would be boring and pointless – just like a crime movie where the solution to the mystery is reveal at the beginning. In marketing, this conflict nes to illustrate the real issues your target audience is facing. In other words, you have to make it understandable.

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Introduce the hero’s transformation Storytelling is not about telling customers that a brand and its products are great. You have to let them Jordan Mobile Number List come to that conclusion on their own. Showing a hero who, thanks to his choices, overcomes adversity, will evoke positive associations and allow the audience to find analogies to the present story in their lives. To sum up – a good story should be engaging, easy to understand, believable, inspiring and evoking emotions. Don’t be afraid of the latter – they give your message character.

Simultaneously create e-commerce

Trends in narrative marketing Storytelling is changing and evolving. In the near future, it is worth paying attention to short film formats – all thanks to TikTok, which is taking the world of social mia by storm. Vertical videos lasting from a few to USB Directory several seconds perfectly fit into the current trends, they can be watch quickly and conveniently on mobile devices. Personaliz stories, bas on the eperiences of real people, can also count on a positive reception. Thanks to them, the user has a chance to identify more closely with the present content and choose the one that suits his situation. User-generat stories are often able to inspire people much more than brand stories.