Do you think that you will best reflect the spirit of your brand yourself, thanks to accurate comparisons you will pay attention to the unique features of the product, subtly refer to memories and associations, and then your customer will click the “Buy” button? If you can also analyze and choose the best keywords for your products and categories, nothing stands in the way of you creating content for your website yourself. Or maybe the decision to implement descriptions on your own results from the fact that you have the greatest knowledge about your offer.

Marketing Supports Sales Processes

I’m not arguing that it is! That is why a detailed brief is so important in cooperation with an SEO copywriting agency. If you prepare a team of copywriters with a set of information about your brand, tone of communication, products, recipients, market, benefits and tell them what they should pay attention to, the chances that they Italy Phone Numbers List will prepare descriptions that will sell will dramatically increase. You can also prepare an example description that will become a reference point. Also, remember that the secret to working well with an agency is honest communication. Do not hesitate to provide your constructive criticism and suggestions.

You With This Post If Your Business

If only you see in the prepared content areas for improvement. Thanks to such joint work, the final effect can be really good. Related articles Meta description – what is it and how to write effective meta descriptions? Iwona Bortniczuk June , You will read in ~ min. Meta description – what is it and how to write effective meta descriptions In theory, Google USB Directory does not recognize meta description as a ranking factor, so the description of the page does not affect its position in the search engine. Does that mean we don’t have to spend time with them? That would be a big mistake! Check why you should not forget about meta description and how to write them so that they work.