Please note that the meta description tag has an advertising function. It is supposed to convince the user that it is worth clicking the link and going to the website. That is why meta descriptions are a very important element of search engine marketing. How to write an effective meta description? Use our tips. SEO audit prepared by specialists Check out our >> OFFER << Expand the title The meta description is best treated as an extension of the page title. So please include additional information here. Be concise The meta description is used to summarize the content of the page.
What Does Research Say About Marketing Strategy
It is a short message, a few sentences at most, but it should be packed with content as much as possible. Write briefly Do not exceed the specified character limit. Give the most important information at the beginning To immediately focus the Ivory Coast Mobile Number List recipient’s attention. Also, keep in mind that if a user uses a search engine on a smartphone, they probably won’t see the entire description. Avoid unnecessary words You have very little space, so every word is at a premium. Avoid embellishments and too many adjectives. Bet on the language of benefits. Make a promise that you can keep. Encourage action Use Call to Action skillfully.
The Steps Are As Follows
Test different variants – research shows that messages such as “Checking”, “Going to the site” give good results, and not just the standard “Check” or “Look in”. Reach for power words There is such a thing as power words, which, according to research, have an exceptionally USB Directory strong impact on the recipient. They are emotionally charged and convince to act. Therefore, they are used in in the aforementioned Call to Action, but also in all advertisements, newsletter titles or just meta description. According to research, the most effective power words are new, free, Because, immediately, imagine. Power words also need to be aligned with your search intent.