The main goal of the reactivation scenario is the very fact of opening the letter – after that, the subscriber again falls into the active segment, further work is underway with him to regain interest in the mailing list. To additionally motivate the client to go to the site immediately from the letter, it contains two promotional codes that are activated depending on the amount of the purchase. Here is a personalized selection of products. Reactivation mailing list For six months since the launch of the reactivation campaign, more than 8.5% of subscribers from the “sleeping” segment have returned to communication with the store.

Creating a Free Report for Your Lead Capture

INcreasing Metrics with A/B Testing The development of an email channel requires constant implementation of improvements – improving the template, the format for presenting goods, and the content of the letters itself. In order to track changes in metrics and minimize risks, the Retail Rocket team uses A/B testing mechanics. We will talk about the two most Finland Mobile Number List successful hypotheses implemented in the KotoPhoto mailing lists. Case 1. Block “Best in category” When a customer is looking for something in a huge range, he is guided by ratings and reviews to choose the best, popular and bought for himself. We made this task easier and demonstrated in the letter the products.

Lead Captures and Auto Responders – Are They

That meet the interests of a particular subscriber: bestsellers – the most popular products in a store or in a certain category; the best novelties are the new products in which the store’s customers have shown the greatest interest; bestsellers with discounts – the store’s most popular products at a discount. In the recommendation block in the letter, one product of each of the USB Directory three groups is used. To test the block, subscribers were randomly divided into 2 segments. Segment A was sent the current version of the email, segment B was sent the version with the recommendation block.  test According to the results of testing.